Officially Missing You: a love letter to Bleach

Can’t nobody do it like you.

Less than a month ago, Bleach closed down its only branch at Greenbelt 5. And while they promise not to be gone forever, they did go out with a bang—in a clearance sale that literally, wiped the shelves out clean. In the years since the opening of their first brick and mortar, Bleach’s aesthetic, seemingly targeted at a niche market, slowly grew into a quiet but enduring force in local retail; much like its owner and head designer, Tinay Villamiel. We at GG have been devoted fans from the get-go, regularly raiding the racks for their cotton tees and cheeky kitchenware. They may be famous for their funky prints or clever appropriations of Tagalog phrases and words, but we’re extra partial to how silhouette-conscious it is—completely aware of the nuances of length and cut. But most of all, we love their sensitivity to ease (as we are all about that!).

We’ve been lucky enough to dig through Bleach’s archives for this shoot, from its first days as Bleach Catastrophe, to the Heather Miss Grey collab, through the recent seasons where it’s transitioned to a full-blown home brand. Miss you already Bleach. Come back soon x

Photographed by Ralph Mendoza
Styling Karen Bolilia
Makeup Libby Gy Panaligan
Model Philippa Andren
Special thanks to Tinay Villamael and Bleach Store