GG loves: #GucciGram

Gucci joins the GG fun! #GGCaleido #GGBlooms #GG4U


Just when we thought Alessandro Michele’s reinvention of Gucci couldn’t be even more, erm, GG 4 us, the fashion house launches #GucciGram, an initiative that aims to view Gucci through the eyes and medium of its selected talents—artists, photographers, painters, and more. Ambiguous yet affable, hyperreal or completely banal, the project remixes reinvigorated heritage prints #GGBlooms and #GGCaleido; while acknowledging this generation’s relationship with imagery and the Internet.

Check out the full and updated set over at